I gave my Possibility Thinking talk at a conference yesterday. It’s always fun meeting new people, especially in industries I don’t frequent or have much opportunity to engage with, and hearing the challenges and opportunities they’re facing. Surprisingly (or not!), I often hear the same challenges coming from very diverse industries. The most common one is the inevitable struggle between the “what if?” people and the “yeah but…” people.
How To Choose Between Ideas
We’ve all been there. You have ten great ideas on the whiteboard, and you have to make a decision today about which you’re going to work on. How do you know which one is best?
It helps to have a framework for making these decisions. On this episode, I share a simple framework for choosing the best idea, and for making those “from the gut” conversations about creative direction a little less stressful.