There are two types of creative pros and idea generators.
We've all been there. You have ten great ideas on the whiteboard, and you have to make a decision today about which you're going to work on. How do you know which one is best?
It helps to have a framework for making these decisions. On this episode, I share a simple framework for choosing the best idea, and for making those "from the gut" conversations about creative direction a little less stressful.
You need great ideas consistently in order to do your job. But, where do those ideas come from? You can't just sit there and stare at the problem. Instead, it sometimes help to have a few tools to pull out of your toolbox when you need to be brilliant. On today's show, I share a simple mothod called a "Stimulus Dive" to help you spark new and non-intuitive ideas when you need them most.