How do you make your message stand out in a crowded marketplace? On this episode, Jason Van Orden shares principles for getting your ideas into the world more effectively.
Several years ago, toymaker Neil Hoffman had an idea for a new toy that would make his family's life much more fun. The problem was, he had another job at the time, and this "side project" was likely to take up much more time and resources than he could spare. On this episode, we discuss Neil's journey from idea, to an appearance on Shark Tank, to creating an internationally successful toy product that has changed the lives of families across the globe.
Some ideas are so crazy that "moonshot" doesn't even do them credit. "Loonshot" seems more appropriate. On this episode, physicist and entrepreneur Safi Bachall is here to teach us how to nurture the crazy ideas that win wars, cure diseases, and transform industries with insights from his new book Loonshots.
Every idea - even a great one - needs an editor. Someone to help sift through the fluff and get to the heart of it all. For a band, it's the producer. For an agency, a creative director. And for an author, it's the editor. On this episode, renowned book editor Niki...
We've all been there. You have ten great ideas on the whiteboard, and you have to make a decision today about which you're going to work on. How do you know which one is best?
It helps to have a framework for making these decisions. On this episode, I share a simple framework for choosing the best idea, and for making those "from the gut" conversations about creative direction a little less stressful.
You need great ideas consistently in order to do your job. But, where do those ideas come from? You can't just sit there and stare at the problem. Instead, it sometimes help to have a few tools to pull out of your toolbox when you need to be brilliant. On today's show, I share a simple mothod called a "Stimulus Dive" to help you spark new and non-intuitive ideas when you need them most.
Ideas are often plentiful, but great, concise, well-presented ideas are rare. Sometimes you need another person to help you shape your work into something that can achieve maximum impact. David Moldawer is just such a person. He's an editor, and a writer, and he helps authors simplify and communicate their very complex work in a way that it can be received. On this episode, we talk about how to find your voice as an artist, a common fallacy that prevents us from success, and how to best position yourself for creative success.
No matter how talented and driven you are, sooner or later you're bound to feel stuck. When you'e at a standstill, the worst thing you can do is to keep staring at the problem and digging yourself deeper into a rut. On this episode, Todd Henry shares 25 simple, but effective questions to help you get out of your creative rut and get moving on your work.
You have an idea inside of you that could change the very world around you. And, many people allow those ideas to die on the vine because they lack the courage to take the first step, or the community around them to support their efforts. Today's guest, Nilofer Merchant, has just released a book called The Power of Onlyness: Make Your Ideas Mighty Enough To Dent The World, and she shares stories of people who have taken their idea from hunch to impact and changed the world in the process.
When you think about innovation, what comes to mind? Blue-sky ideas? Complete disruption? Something no one has ever seen before? Yes, those are important. However, today's guest David Robertson believes that in our pursuit of disruption we often overlook a very valuable source of new value: little ideas. On today's show, he shares how companies and teams are leveraging little ideas to delight their customers and win fierce loyalty with insights from his book The Power Of Little Ideas.
Where do great ideas come from? For many creative pros great ideas are simply sourced in everyday experience. However, in order to turn those seemingly commonplace observations into brilliant work, you need to know what you're looking for. Today's guest Bernadette Jiwa has just released a book called Hunch that's all about how to leverage your curiosity and empathy to mine your environment for idea gold.