A Change Of Brand (with Blake Howard)
How to know when it's time to make a shift in brand strategy.
A Change Of Brand (with Blake Howard)
Articles about branding
Brilliant Brands (with Blake Howard)
Brilliant Brands (with Blake Howard)
What makes a great brand? As the marketplace changes, how do you ensure that what you stand for and how your customers view you align? On this episode, Blake Howard of Matchstic shares insights for developing a brand that resonates.
Your Customer’s Secret Language (with Jeffrey Shaw)
Your Customer’s Secret Language (with Jeffrey Shaw)
Who is your ideal customer? If you're a freelancer, a small business owner, or even someone designing or writing within an organization, this is a critical question. But you can't stop by identifying that customer, you also need to understand how to communicate in a way that will resonate deeply. In other words, you need to uncover their "secret language".
Podcast: Unbranding (with Alison Stratton)
Podcast: Unbranding (with Alison Stratton)
How do the best brands in the world inspire loyalty? And, why do some brands just seem to fall apart even though they seem to be doing everything right? On today's episode, Alison Stratten is here to share a few stories of brands who have leveraged comfort, cost, convenience, and convergence to grow incredible customer loyalty. Alison is the co-author of the new book Unbranding.
Podcast: Becoming A Prestige Brand (With JP Kuehlwein)
Podcast: Becoming A Prestige Brand (With JP Kuehlwein)
How do the world's greatest brands set themselves apart from the competition, and elicit irrational love from their customers? That's the question that today's guest JP Kuehlwein has been studying for years as he's worked with numerous prestige brands, co-authored Rethinking Prestige Branding, and interviewed great brand leaders via his podcast Ueberbrands. In this episode, he helps all of us consider how we can position our work and stand apart in our competitive space.
Podcast: Srini Rao on Being Unmistakable
Podcast: Srini Rao on Being Unmistakable
Consider a piece of work that truly stands out from the noise, whether it's a song, a book, or a business. What makes it so remarkable? Today's guest Srini Rao has interviewed hundreds of remarkable people, and he has compiled what he learned into a new book called Unmistakable. He shares how we can avoid the cluttered middle, and chart a course for unique impact with our work.
Podcast: Alan Siegel On Simplicity In Everything
Podcast: Alan Siegel On Simplicity In Everything
Alan Siegel is a legend in the world of branding and design. He is the co-founder of Siegel + Gale, the founder of Siegelvision, and the co-author of the book Simple: Conquering The Crisis Of Complexity. In our conversation, Mr. Siegel shares practical tips for seeking simplicity in your work and cultivating empathy for the people you serve.
Podcast: Dorie Clark on Stand Out
Podcast: Dorie Clark on Stand Out
How do you stand apart from the noise, and avoid becoming a "me too!" in the marketplace? You have to build your work upon something that matters to you. In today's episode, author and teacher Dorie Clark shares insights for how to do so from her book Stand Out.
AC Podcast: Scott Stratten on UnMarketing
AC Podcast: Scott Stratten on UnMarketing
Scott Stratten, author of the new book QR Codes Kill Kittens, shares insights on how to market with more clarity and empathy.
AC Podcast: Marc Ecko on Unlabel
AC Podcast: Marc Ecko on Unlabel
Marc Ecko, founder of Ecko UNLTD, discusses insights on personal branding, finding your voice, and doing work that matters from his new book Unlabel: Selling You Without Selling Out.
AC #138: riCardo Crespo
AC #138: riCardo Crespo
riCardo Crespo, (worldwide Creative Director for Mattel/Hot Wheels), shares his insights on branding, storytelling and sustained creating over the...