How to know when it's time to make a shift in brand strategy.
What makes a great brand? As the marketplace changes, how do you ensure that what you stand for and how your customers view you align? On this episode, Blake Howard of Matchstic shares insights for developing a brand that resonates.
Who is your ideal customer? If you're a freelancer, a small business owner, or even someone designing or writing within an organization, this is a critical question. But you can't stop by identifying that customer, you also need to understand how to communicate in a way that will resonate deeply. In other words, you need to uncover their "secret language".
How do the best brands in the world inspire loyalty? And, why do some brands just seem to fall apart even though they seem to be doing everything right? On today's episode, Alison Stratten is here to share a few stories of brands who have leveraged comfort, cost, convenience, and convergence to grow incredible customer loyalty. Alison is the co-author of the new book Unbranding.
How do the world's greatest brands set themselves apart from the competition, and elicit irrational love from their customers? That's the question that today's guest JP Kuehlwein has been studying for years as he's worked with numerous prestige brands, co-authored Rethinking Prestige Branding, and interviewed great brand leaders via his podcast Ueberbrands. In this episode, he helps all of us consider how we can position our work and stand apart in our competitive space.
Consider a piece of work that truly stands out from the noise, whether it's a song, a book, or a business. What makes it so remarkable? Today's guest Srini Rao has interviewed hundreds of remarkable people, and he has compiled what he learned into a new book called Unmistakable. He shares how we can avoid the cluttered middle, and chart a course for unique impact with our work.
Alan Siegel is a legend in the world of branding and design. He is the co-founder of Siegel + Gale, the founder of Siegelvision, and the co-author of the book Simple: Conquering The Crisis Of Complexity. In our conversation, Mr. Siegel shares practical tips for seeking simplicity in your work and cultivating empathy for the people you serve.
How do you stand apart from the noise, and avoid becoming a "me too!" in the marketplace? You have to build your work upon something that matters to you. In today's episode, author and teacher Dorie Clark shares insights for how to do so from her book Stand Out.