Podcast: Becoming A Prestige Brand (With JP Kuehlwein)
How do the world’s greatest brands set themselves apart from the competition, and elicit irrational love from their customers? That’s the question that today’s guest JP Kuehlwein has been studying for years as he’s worked with numerous prestige brands, co-authored [amazon_link id=”0749470038″ target=”_blank” ]Rethinking Prestige Branding[/amazon_link], and interviewed great brand leaders via his podcast Ueberbrands. In this episode, he helps all of us consider how we can position our work and stand apart in our competitive space.
Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.
Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.
Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.