How to build a "fanocracy" around your work.
Have you ever been in a big client pitch, a challenging company meeting, or a conversation with a peer and been at a loss for the right words? What do you say in those difficult situations to improve your odds of success? This episode features Phil M. Jones, the author of Exactly What To Say. He will help us understand the words that will help you achieve your goals, influence others, and connect more deeply with your peers and clients.
If you want others to listen to your idea, buy your work, or follow you, you have to learn how to connect with them on an emotional level. The best way to do that is through the power of story. Today's guest, Paul Smith, is an expert in using the power of story and today he shares insights from his new book Sell With A Story.