If you want others to listen to your idea, buy your work, or follow you, you have to learn how to connect with them on an emotional level. The best way to do that is through the power of story. Today’s guest, Paul Smith, is an expert in using the power of story and today he shares insights from his new book [amazon_link id=”0814437117″ target=”_blank” ]Sell With A Story[/amazon_link].
Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.
Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.