Standing Out (with Jason Van Orden)
How do you make your message stand out in a crowded marketplace? On this episode, Jason Van Orden shares principles for getting your ideas into the world more effectively.
Standing Out (with Jason Van Orden)
Articles about marketing
Pitch Better (with Brant Pinvidic)
Pitch Better (with Brant Pinvidic)
The first few minutes of your pitch can make all the difference between a successful and failed outcome. On this episode, Brant Pinvidic shares how to pitch better.
Aligning What You Think, Do, & Say (with Ron Tite)
Aligning What You Think, Do, & Say (with Ron Tite)
On this episode, Ron Tite shares insights from his book Think Do Say about how to bring better alignment between our words and our actions.
Talk Triggers (with Jay Baer)
Talk Triggers (with Jay Baer)
When you think of the restaurant The Cheesecake Factory, what's the first thing that comes to mind? Probably the menu, right? Or how about Doubletree Hotels? The chocolate chip cookie? These are examples of what Jay Baer calls "Talk Triggers", and they are essential in creating effective word of mouth marketing about your product or service.
Make Maps, Don’t Just Follow Them (with Wes Kao)
Make Maps, Don’t Just Follow Them (with Wes Kao)
As much as we'd all love a simple and easy to follow plan for career success, the reality is that we're all mostly making things up as we go. However, that doesn't stop many people from slipping into comfort mode instead of pushing for creative growth and personal challenge.
On this episode, marketing consultant Wes Kao shares how to embrace map-making as your core mode of operation, why it's important to have a "spiky" point of view, and how to present your ideas so that others can receive them.
Your Customer’s Secret Language (with Jeffrey Shaw)
Your Customer’s Secret Language (with Jeffrey Shaw)
Who is your ideal customer? If you're a freelancer, a small business owner, or even someone designing or writing within an organization, this is a critical question. But you can't stop by identifying that customer, you also need to understand how to communicate in a way that will resonate deeply. In other words, you need to uncover their "secret language".
Why Authenticity Is The Key To Making Your Work Resonate
Why Authenticity Is The Key To Making Your Work Resonate
It’s noisy. Not physically noisy, but culturally noisy.
Everyone is clamoring for attention, and clanging their gongs trying to win a few seconds of your precious time. Clickbait, shock tactics, and distractions are so commonplace that they are now used even by previously “credible” institutions. It’s tempting to follow suit and fall into these tactics with your own work. Don't do it.
AC Podcast: Brian Clark of Copyblogger
AC Podcast: Brian Clark of Copyblogger
Brian Clark explains why creative professionals should be creating media to have an impact in the marketplace, and help them achieve their goals.
AC Podcast: Gary Vaynerchuk on Jab, Jab, Jab, Right Hook
AC Podcast: Gary Vaynerchuk on Jab, Jab, Jab, Right Hook
Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook, shares thoughts about how creatives can create value and relationship through meaningful online interactions.
AC Podcast: Scott Stratten on UnMarketing
AC Podcast: Scott Stratten on UnMarketing
Scott Stratten, author of the new book QR Codes Kill Kittens, shares insights on how to market with more clarity and empathy.
AC Podcast: Michael Hyatt on Platform
AC Podcast: Michael Hyatt on Platform
If you create work that matters to you, Michael shows how to get the word out about it.