How do you make your message stand out in a crowded marketplace? On this episode, Jason Van Orden shares principles for getting your ideas into the world more effectively.
On this episode, Ron Tite shares insights from his book Think Do Say about how to bring better alignment between our words and our actions.
When you think of the restaurant The Cheesecake Factory, what's the first thing that comes to mind? Probably the menu, right? Or how about Doubletree Hotels? The chocolate chip cookie? These are examples of what Jay Baer calls "Talk Triggers", and they are essential in creating effective word of mouth marketing about your product or service.
As much as we'd all love a simple and easy to follow plan for career success, the reality is that we're all mostly making things up as we go. However, that doesn't stop many people from slipping into comfort mode instead of pushing for creative growth and personal challenge.
On this episode, marketing consultant Wes Kao shares how to embrace map-making as your core mode of operation, why it's important to have a "spiky" point of view, and how to present your ideas so that others can receive them.
Who is your ideal customer? If you're a freelancer, a small business owner, or even someone designing or writing within an organization, this is a critical question. But you can't stop by identifying that customer, you also need to understand how to communicate in a way that will resonate deeply. In other words, you need to uncover their "secret language".
It’s noisy. Not physically noisy, but culturally noisy.
Everyone is clamoring for attention, and clanging their gongs trying to win a few seconds of your precious time. Clickbait, shock tactics, and distractions are so commonplace that they are now used even by previously “credible” institutions. It’s tempting to follow suit and fall into these tactics with your own work. Don't do it.
Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook, shares thoughts about how creatives can create value and relationship through meaningful online interactions.