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The Accidental Creative
Make Maps, Don’t Just Follow Them (with Wes Kao)
Make Maps, Don’t Just Follow Them (with Wes Kao)

Make Maps, Don’t Just Follow Them (with Wes Kao)

As much as we'd all love a simple and easy to follow plan for career success, the reality is that we're all mostly making things up as we go. However, that doesn't stop many people from slipping into comfort mode instead of pushing for creative growth and personal challenge. 

On this episode, marketing consultant Wes Kao shares how to embrace map-making as your core mode of operation, why it's important to have a "spiky" point of view, and how to present your ideas so that others can receive them.

The Accidental Creative
Your Customer’s Secret Language (with Jeffrey Shaw)
Your Customer’s Secret Language (with Jeffrey Shaw)

Your Customer’s Secret Language (with Jeffrey Shaw)

Who is your ideal customer? If you're a freelancer, a small business owner, or even someone designing or writing within an organization, this is a critical question. But you can't stop by identifying that customer, you also need to understand how to communicate in a way that will resonate deeply. In other words, you need to uncover their "secret language". 

Process
Why Authenticity Is The Key To Making Your Work Resonate
Why Authenticity Is The Key To Making Your Work Resonate

Why Authenticity Is The Key To Making Your Work Resonate

It’s noisy. Not physically noisy, but culturally noisy.

Everyone is clamoring for attention, and clanging their gongs trying to win a few seconds of your precious time. Clickbait, shock tactics, and distractions are so commonplace that they are now used even by previously “credible” institutions. It’s tempting to follow suit and fall into these tactics with your own work. Don't do it.