Talk Triggers (with Jay Baer)

by | The Accidental Creative

When you think of the restaurant The Cheesecake Factory, what’s the first thing that comes to mind? Probably the menu, right? Or how about Doubletree Hotels? The chocolate chip cookie? These are examples of what Jay Baer calls “Talk Triggers”, and they are essential in creating effective word of mouth marketing about your product or service.

Whether you are a solopreneur, a freelancer, or run a large company or department, understanding how word of mouth marketing is critical if you want to spread your ideas.

On this episode, Jay talks with Todd Henry about his new book Talk Triggers, and how to build mechanisms into your product and service to make them spread like wildfire.

Additional Resources: 

  • Here’s Jay’s previous appearance on the podcast about how to embrace criticism and “hug your haters”.
  • You can get all of the supplemental materials (discussion guide, etc.) for Jay’s book here.
  • Looking to center in on your own talk triggers? Maybe you should begin by identifying your productive passion.


Today’s episode is brought to you by Skillshare. To get 2 months of access for just 99 cents, visit

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.



Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.


Learn how to structure your life and work to be prolific, brilliant, and healthy.

Be prolific, brilliant, and healthy.

Accidental Creative helps creative pros do the best work of their lives. Our workshopstools, and podcasts will help you have better ideas, collaborate seamlessly, and thrive under pressure.


Since 2005 we've served up weekly podcast episodes to help you stay prolific, brilliant, and healthy. Follow the show in your favorite app:

Share This