Disrupting Yourself Before You’re Disrupted (with Mike McDerment)

In 2015, a strange new competitor appeared to challenge cloud accounting software company Freshbooks’ dominance in their space. The new company, called Billspring, had a fresh look and feel, and seemed poised to pose a serious threat to Freshbooks. However, all was not quite as it seemed. On this episode, CEO and Founder Mike McDerment shares the story of how an unlikely competitor completely re-invented the face of the company.

This episode is sponsored by Skillshare. To get two months of access to over 20,000 classes for just 99 cents, visit Skillshare.com/creative.

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