In 2015, a strange new competitor appeared to challenge cloud accounting software company Freshbooks’ dominance in their space. The new company, called Billspring, had a fresh look and feel, and seemed poised to pose a serious threat to Freshbooks. However, all was not quite as it seemed. On this episode, CEO and Founder Mike McDerment shares the story of how an unlikely competitor completely re-invented the face of the company.
Disrupting Yourself Before You’re Disrupted (with Mike McDerment)
Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.
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