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Unleashing The Power Of Motivation

by | The Accidental Creative

My new book releases October 6th. Below, learn how to get the full MCODE assessment when you pre-order the book.

There are things we experience our entire life, but never really have words to describe. For example, there are probably certain easy tasks that you simply can’t seem to get motivated to do, but others – that are much more difficult and less attractive – you are willing to tackle at a moment’s notice. Similarly, there are probably certain people in your life or on your team that you simply can’t seem to get along with, while other relationships just “click”.

I’ve come to learn that many of these unseen, yet routinely experienced dynamics are due to how you and everyone around you are uniquely motivated. About four years ago, my friend Rod asked me to take a motivation assessment he’d been working on. I was not excited. I’ve seen plenty of assessments, and frankly, most of them were not very useful to me. However, Rod promised me this would be different. And, in short, he was right. I was blown away.

The assessment that Rod and an entire ream of researchers had developed was founded upon over 50 years of research and over a million achievement stories. They had discovered that there are twenty-seven unique themes of motivation, and that depending on a person’s top handful of themes, certain work or relationships might bring them to life or make them wish they were dead. It was through this assessment that I discovered that my top motivaitonal themes are:

  1. Make An Impact
  2. Meet The Challenge
  3. Influence Behavior

So, when I can’t see the impact of my work, or when I don’t have a discrete and pressing challenge to tackle, or when I can’t see the direct influence of my work on the thoughts and behavior of others, I disengage. However, when these three things are present, I completely come alive and do some of my best work.

Because of this knowledge, I’ve been able to resolve recurring conflict in relationships, re-structure some of my tasks so they are more engaging, and change the way I think about outcomes so that they are more aligned with what naturally drives me. In short, it’s been life-changing.

I want you to have the same experience I had, so I’ve arranged to allow anyone who pre-orders The Motivation Code (before October 6th) to have access to the full MCODE assessment! All you have to do is pre-order the book through your favorite retailer, then register your pre-order so that we can send you a code to take the full assessment.

I believe understanding what uniquely drives you will unlock untold potential, engagement, and deep productivity in your life, your relationships, your family, and your community. I can’t wait to share the book with you.

This episode is sponsored by Indeed. Right now, Indeed is offering our listeners a free seventy-five dollar credit to boost your job post – which means more quality candidates will see it, fast. Learn more at

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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