AC Podcast: Obvious

Many creatives struggle to avoid creating anything that seems on the surface to be too simple or obvious. In the effort to prove how accomplished they are, they over-complicate their work and include too many fringe and loosely beneficial elements. The assumption is that this will prove the value of their work.

But we too easily confuse value with complexity. These are two exclusive concepts that are not necessarily related. The result is that we waste time and valuable creative energy spinning round and round over-complicating what should be very simple.

Why do we do this? Why do we over-complicate our work and its deliverables?

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