I had a routine visit to the doctor the other day, and after checking-in and signing some forms I made my way to the waiting area. The area was fairly crowded, with people thumbing through the latest issues of People and Newsweek, but because I’d had a fairly busy morning I decided to just sit and “zone out” for a few minutes.
As soon as my rear hit the chair, something caught my eye. Right in the center of the waiting area, sitting on the tiled floor, was a rather large, dead house fly. It was pretty conspicuous to anyone who wasn’t stuffing their head with the latest Kardashian gossip or updates on Egypt.
A thought sprang to mind: who is going to pick that up?
There was a steady flow of patients, nurses, doctors and staff cycling through the room, but for the duration of my twenty-minute wait no one made the effort to bend over and pick up the fly, though a several did notice it.
I’m sure the thought process went something like “oh…I’ll get that later” or “that’s someone else’s job”. (* Oh, and that applies to me too. As I was scribbling the outline for this blog post, the nurse called me in for my appointment and I never got around to picking up the fly.)
I started thinking about distributed accountability within organizations, and how when everyone is responsible for something, no one is. One of the biggest problems I have to drill down on with creative leaders is ensuring that they are communicating accountability for the work and assigning specific responsibility for delivering it.
When everyone is responsible for something, no one is.
We will only do enough work to not get fired. We will only do enough work to please the client, but never challenge the process. We will only do enough work to make sure that the boss is happy with the effort, even if it goes against our better creative instincts.
It’s the “fly in the middle of the room”. When everyone is responsible for the common area, no one is. Not patients, not doctors, not nurses, not staff. Maybe the night janitorial crew, but not in a pinch.
Do yourself and your team a favor. Make sure that each project has specific accountability – with ONE person ultimately responsible for results – and defined metrics for what success will look like. Anything less leaves too much room for disaster.