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Todd Henry

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The Big Idea: Die Empty

This is part two in a series of episodes in which I share the “big idea” from each of my books. This episode covers the big idea from my 2013 book Die Empty, which is about the common places people and teams get stuck and fail to do the work they are capable of doing. 

Get Rid Of Ghost Rules

Do you ever find yourself doing things for inexplicable reasons, or making decisions in your work that you can’t really explain? It’s possible that you’re living with “ghost rules”. These are invisible narratives that limit your thinking and creating, and can – over time – cause you to underperform. On this episode, we share a few sources of ghost rules (from the book Herding Tigers), and how to begin to overcome them.

Dropping Insecurity Work

I first heard the phrase “insecurity work” from Scott Belsky a number of years ago. He defines it as work that has no intended outcome, doesn’t move the ball forward, and is quick enough to do without realizing. It’s most common to slip into insecurity work when you feel overwhelmed or perhaps even unequal to the creative task at hand, and it gives you the illusion of progress but actually robs valuable resources necessary to produce value. On this episode, I share three sources of insecurity work and how to recognize and address them. 

Make Maps, Don’t Just Follow Them (with Wes Kao)

As much as we’d all love a simple and easy to follow plan for career success, the reality is that we’re all mostly making things up as we go. However, that doesn’t stop many people from slipping into comfort mode instead of pushing for creative growth and personal challenge. 

On this episode, marketing consultant Wes Kao shares how to embrace map-making as your core mode of operation, why it’s important to have a “spiky” point of view, and how to present your ideas so that others can receive them.