There is no shortage of advice about how to handle the start of a project, or how to push through and finish one, but what about that grey area in-between? What about the challenges and problems we encounter in the space between? On this episode, Scott Belsky is back to share wisdom from his fantastic new book The Messy Middle that will help you navigate the most challenging pitfalls of any creative endeavor.
No matter how well things go in the course of a project, there are always ways in which you can go off the rails. This is especially true when you're leading other team members or a client through a complex web of decisions. Sometimes, there are circumstances beyond your control that force you to go backwards and re-visit some of your earlier work. However, you should always ensure that a project isn't going off the rails because of a lack of diligence on your part. On this episode, we share four practical tips for keeping your creative project on the rails as you make difficult decisions.
Don’t be lulled into the idea that being busy and making progress is necessarily going to net you a win. You have to be intentional and deliberate about your activity, and you have to be willing to sprint when the occasion calls for it.
I connected with Aaron Goldfarb over e-mail a few months back and was immediately hooked by the ingenious promotional strategy he used to get the word out about his novel How To Fail: A Self-Hurt Guide. I caught up with Aaron to ask how he took his idea from an...