If you do your work in public, it’s inevitable that you’re going to attract criticism. Often, very public criticism. You hear a lot of advice about how to deal with this kind of blowback, but it’s often anecdotal. Today’s guest, Jay Baer, has just launched a research-based book about how to deal with criticism - both in public and in private - called Hug Your Haters. He’s going to help us understand how to deal with our critics, and how to treat feedback - even harsh criticism - as a favor, not a problem.