To "communicate" means to "make common". What common ground are you trying to build with your intended audience through your work? What impact are you trying to achieve with your intended audience? In today's episode, I read an excerpt from my new book Louder Than Words and challenge you to consider how you can make your work resonate more deeply.
It’s noisy. Not physically noisy, but culturally noisy.
Everyone is clamoring for attention, and clanging their gongs trying to win a few seconds of your precious time. Clickbait, shock tactics, and distractions are so commonplace that they are now used even by previously “credible” institutions. It’s tempting to follow suit and fall into these tactics with your own work. Don't do it.