We are wired for two conflicting things: comfort, and conquest. To achieve goals, we need to disrupt the comfort instinct long enough to experience our first successes on the path to the goal. On this episode, I share three core principles for doing the hard work necessary to get moving on your goals.
A few months ago, I had the chance to speak at the STORY Conference in Nashville, TN. It's a gathering of 1,200 creative pros across multiple disciplines designed to talk about the power of story in our work and lives. My talk centered on the unique pressures of creating for a living, and a few opposing forces that are especially difficult to identify and surmount. I also shared the importance of identifying Productive Passion as a method for working through those forces and putting your best work into the world.
You cannot pursue great work and comfort simultaneously. While you may experience comfort in the course of your work, or as a by-product of your work, great work and comfort are mutually exclusive objectives. Brilliant bodies of work are built as people choose over time to do the right thing, even when it's the uncomfortable thing.