Every so often, a word becomes so common in the marketplace that it begins to lose its meaning. I believe that empathy is one of those words. On this episode, SubRosa CEO Michael Ventura shares insights into how to leverage empathy to thrill and delight your clients and customers and creative change in the world. Michael's new book is called Applied Empathy.
As a creative pro, it's your job to advocate for your client, your company, or your audience. That means refusing to settle for less than the best, and pushing until you get the results that you're striving for. On this episode, Jordan Harbinger, host of the Jordan Harbinger Show, shares his thoughts about how to ask questions that get quickly to the heart of the matter and how to be an advocate for the people you serve.