Over a period of fifteen years, Ken Kocienda had a front-row seat to the development of some of the most innovative technology in history. As a team member, he was responsible for helping develop the software on the iPhone, including being personally responsible for the development of the iPhone keyboard and autocorrect features. In this interview, he shares insights into how Apple's creative process works, what it was like to pitch and demo to Steve Jobs, and how we can all learn from Apple's successes and apply some of their methods to our own life and work.