Turning Customers Into Fans (with David Meerman Scott)
How do the best brands create loyal advocates for their work? On this episode, David Meerman Scott shares how to create a “fanocracy” around your work with tips from his new book Fanocracy.
This episode is sponsored by Indeed. Indeed gives you the smart tools to make hiring decisions quickly, and to be confident that you’re making the right hire for your team. Post your job today at Indeed.com/CREATIVE and find out why more than 3 million companies use Indeed for hiring. Indeed. The world’s #1 job site.
The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.
Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.