Dream First, Details Later (with Ellen Marie Bennett)

As a 24-year-old line cook, Ellen Marie Bennett couldn’t stand the kitchen staff’s poorly designed, cheaply made aprons. So when her head chef announced he was ordering a new batch, she blurted out, “Chef, I have an apron company”—even though she had no company, no business plan—just a glimmer of a design idea and a business license. Through hustle and a willingness to leap into the unknown, she built that first order into the company Hedley & Bennett is today, making aprons and kitchen gear worn by many of the world’s best chefs and home cooks everywhere.

In this interview, we discuss Ellen’s new book Dream First, Details Later and principles that anyone with an idea can apply to bring it into the world for others to enjoy.

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Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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