A Change of Brand (with Blake Howard)

At some point, every brand realizes that it’s time to do a “refresh”. However, there are any number of factors that can make a change difficult if not nearly impossible. You already have brand equity with your customers or clients, you have invested heavily in your brand design and assets, and rocking the boat can mean accountability if everyone ends up in the water.

How do you know when it’s time to make a change of brand? On this episode, we’re fortunate to have Blake Howard. He is the co-founder and Creative Director at Matchstic in Atlanta, and also the host of the new podcast A Change Of Brand on which he interviews leaders from companies who have made a significant shift within their brand and asks about the challenges and opportunities they encountered along the way. On this episode, Blake shares some of the biggest lessons that he and his team have learned while working with companies who have made a significant change to their brand.

This episode is sponsored by Indeed. Get a free $75 credit to upgrade your job post at Indeed.com/creative. Offer valid through March 31, terms and conditions apply.

This episode is also sponsored by Skillshare. Explore your creativity at Skillshare.com/ACand get a free trial of Premium Membership.

Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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