Why Great Leaders Tell Great Stories

by | Herding Tigers

As a leader of a creative organization, your job may be to tell your client’s story through the work of your team.  Your team is in the business of positively shaping the perception a market has towards what your client is selling. You are attempting to gain the market’s trust through creative storytelling and branding. If effective storytelling is as much a part of selling your client’s image to the market then why shouldn’t it be an important tool in selling your leadership to your team?

Lisa Johnson has spent years studying the elements of effective storytelling and has become a sought-after consultant by some of the world’s largest brands. She believes that one of the best ways for leaders to show themselves to their team is through telling stories. Specifically, she says that leaders should tell stories that reveal something about themselves that the team may not have previously heard.

On this episode, we share are a few kinds of stories that Johnson recommends leaders tell. This episode is excerpted from the book  Herding Tigers.

Today’s episode is sponsored by the Herding Tigers Workshop, and live event for you and leaders just like you. Check it out at HerdingTigersWorkshop.com


Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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