Know What Motivates Your Team

To do brilliant work over the long term, creative people need a great coach. As a leader, you need to understand what motivates the people on your team, and help them align their work around what they do best. On this episode, I share insights from Chapter 5 of Herding Tigers about how to step up from peer to coach, and to identify which of the three primary motivational categories your team members fall into. 


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