Normalization of Deviance

Is there any area of your life where you’re normalizing behavior that isn’t healthy? If you lead a team, are you “normalizing deviance” with your team members? Are you doing it in your own life? Don’t confuse delayed consequences with no consequences.

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Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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Accidental Creative helps creative pros do the best work of their lives. Our workshops, tools, and podcasts will help you have better ideas, collaborate seamlessly, and thrive under pressure.