Podcast: Being a Strategic Storyteller (with Alexander Jutkowitz)

by | The Accidental Creative

How often are you conscious of the story you’re telling through your work? You can’t afford to create just for yourself. You need to be mindful of how the work you’re creating will be received by the educated consumer on the other end. In today’s episode, Alexander Jutkowitz shares how to use wisdom, wonder, and delight to weave stories that will connect with your audience with insights from his new book The Strategic Storyteller.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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