Inside Apple’s Creative Process (with Ken Kocienda)

Over a period of fifteen years, Ken Kocienda had a front-row seat to the development of some of the most innovative technology in history. As a team member, he was responsible for helping develop the software on the iPhone, including being personally responsible for the development of the iPhone keyboard and autocorrect features. In this interview, he shares insights into how Apple’s creative process works, what it was like to pitch and demo to Steve Jobs, and how we can all learn from Apple’s successes and apply some of their methods to our own life and work.

Ken’s new book is called Creative Selection.

Today’s episode is brought to you by Skillshare. To get 2 months of access for just 99 cents, visit Skillshare.com/creative.

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

Be prolific, brilliant, and healthy.

Accidental Creative helps creative pros do the best work of their lives. Our workshops, tools, and podcasts will help you have better ideas, collaborate seamlessly, and thrive under pressure.