Your Customer’s Secret Language (with Jeffrey Shaw)

Who is your ideal customer? If you’re a freelancer, a small business owner, or even someone designing or writing within an organization, this is a critical question. But you can’t stop by identifying that customer, you also need to understand how to communicate in a way that will resonate deeply. In other words, you need to uncover their “secret language”.

On this episode, Jeffrey Shaw shares insights from his new book Lingo about how to uncover your ideal customer’s secret language, and how it can unleash your business.

Today’s episode is brought to you by Skillshare. To get 3 months of access for just 99 cents, visit Skillshare.com/creative99.

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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Accidental Creative helps creative pros do the best work of their lives. Our workshops, tools, and podcasts will help you have better ideas, collaborate seamlessly, and thrive under pressure.