Epipheo Studios has one mission: using the medium of video to create epiphanies that inspire change (Epiphany + Video = Epipheo). In the past few years they have catapulted from upstart to one of the most buzzed about companies in the online video space. Their videos have garnered tens of millions of views and they help companies like Google, Facebook, NBC, P&G, and Yelp share epiphanies with potential customers and explain new products in a way that inspires action. (Plus they created the very cool book trailer for The Accidental Creative.)

I recently had the chance to connect with two of the founding partners of Epipheo, Jeremy Pryor and Jon Collins, to chat about how they got their start, their methodology, and how creatives of all walks can apply their approach to story in order to create more compelling work.

A few of my takeaways from the interview:

• Epipheo began as a hunch at the convergence of new technologies (online video + social media + rapid technological change). Their first foray into the marketplace was creating work that appealed to them personally. Where is there opportunity to create something – even as spec work – that appeals to you, but could provide a platform for more work?
• While they create videos for a wide range of companies and products, their basic methodology – telling a story – remains the same. What is your core methodology, and how can you systemize it so that it delivers the crux of your value every time?
• Epipheo has a larger mission than just making videos for clients. They see themselves as being on a mission to help companies recover their original epiphany and communicate it effectively so that it inspires change in the world. What is your core “why”, and how does it infiltrate your work everyday?

Listen to the full interview with Jeremy and Jon below: