AC Podcast: #56, Seth Godin

Seth Godin is a game-changer. His work has shifted the conversation about marketing, re-defined the use of social media to engage consumers and challenged the business world to do something worth talking about. His new book “The Dip” addresses a question few of us want to entertain – “how do I know when to quit?”

In this interview, we ask Seth about his new book, why he wanted to write about quitting, and how creative pros can apply these principles to their life and work. Learn more about Seth’s work at www.sethgodin.com .

A full transcript of this episode is here. (Transcript by Kat Bautista)

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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