Make Maps, Don’t Just Follow Them (with Wes Kao)

As much as we’d all love a simple and easy to follow plan for career success, the reality is that we’re all mostly making things up as we go. However, that doesn’t stop many people from slipping into comfort mode instead of pushing for creative growth and personal challenge.

On this episode, marketing strategy expert Wes Kao shares how to embrace map-making as your core mode of operation, why it’s important to have a “spiky” point of view, and how to present your ideas so that others can receive them.

Today’s episode is brought to you by Skillshare. To get 2 months of access for just 99 cents, visit Skillshare.com/creative.

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

Be prolific, brilliant, and healthy.

Accidental Creative helps creative pros do the best work of their lives. Our workshops, tools, and podcasts will help you have better ideas, collaborate seamlessly, and thrive under pressure.