Podcast: Unbranding (with Alison Stratton)

How do the best brands in the world inspire loyalty? And, why do some brands just seem to fall apart even though they seem to be doing everything right? On today’s episode, Alison Stratten is here to share a few stories of brands who have leveraged comfort, cost, convenience, and convergence to grow incredible customer loyalty. Alison is the co-author of the new book Unbranding.

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Today’s episode is sponsored by Skillshare, the place to learn new skills and take your work and life to the next level. For a month of free access to courses, visit Skillshare.com/creative.

Music for the AC podcast is by Joshua Seurkamp. Remix is by DJ Z-Trip.

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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Accidental Creative helps creative pros do the best work of their lives. Our workshops, tools, and podcasts will help you have better ideas, collaborate seamlessly, and thrive under pressure.