Select Page

How Doing Nothing Makes You More Creative

by | Process

This is a guest post from Jeff Goins of goinswriter.com.

Ever get inspired in the shower? Have a good idea while driving in the car? Of course you have. We all have.

But why do our moments of greatest epiphany happen at the least opportune times?

It’s hard to jot down a song lyric or sketch a quick drawing while you’re behind the wheel or reaching for the soap. Still, despite the inconvenience, creativity comes when we least expect it.

But maybe the reason we get inspired at inopportune moments is because those are the few times when actually slow down.

For many of us, our days are consumed with busyness. As we bounce from one activity to the next, we multi-task and double-up on responsibilities, constantly striving to squeeze out just a little more productivity from our already-limited time.

And meeting after meeting, phone call after phone call, we slowly lose our creative muscle. Maybe, though, what we need is not a whiteboard in the shower but more space in our lives for good ideas to come.

Here are three activities that have helped me create such space:

  1. Take walks. In our fast-paced, hustle-and-bustle society, we’ve lost the art of taking our time, especially when it comes to transportation. Going for a walk once a day is a great way to notice everyday beauty and have some time to just think.
  2. Go analog. Evernote and InDesign and iPad apps are great. But there’s something powerful about the tactile experience of picking up a notebook or sketchpad and jotting down your best ideas. When you use the same tools over and over again, your craft can start to stagnate. Going “old school” can cause the stopped-up inspiration to flow again.
  3. Ditch the smartphone. If you’re checking email every fifteen minutes (as most people do) or letting your friend’s text messages interrupt a deep dive into your work, you’re far from creating your best work. Distractions kill creativity; they just do. Try creating some space by turning off the notifications for an hour and focusing on the work.

These are disciplines, not once-and-done activities. So the more you do them, the more space you’ll create — and hopefully, the more creative you’ll be.

Good luck.

Jeff Goins

Jeff Goins

Jeff Goins is a writer who lives in Nashville. He just released his second book, The In-Between, which is about how we can slow down and enjoy what's right in front of us. Visit Jeff on his blog at goinswriter.com and check out his new book at inbetweenbook.com. You can also follow him on Twitter @JeffGoins.

Be prolific, brilliant, and healthy.

Accidental Creative helps creative pros do the best work of their lives. Our workshopstools, and podcasts will help you have better ideas, collaborate seamlessly, and thrive under pressure.

THE PODCAST

Since 2005 we've served up weekly podcast episodes to help you stay prolific, brilliant, and healthy. Follow the show in your favorite app:

8 Comments

  1. Andy Mort

    Excellent point. I find time and time again that it’s when I’m not looking directly at the paper/problem/computer that the ideas arrive. The most annoying place I get creative inspiration is in the swimming pool. Absolutely no way to jot it down quickly. Anyone got a solution to that one!?

    • Jeff Goins

      I just like letting the ideas come, and sometimes leave, trusting the good stuff will stay. Either that, or a a waterproof whiteboard. ;)

      • Andy Mort

        haha great idea. I could just set it up at the end of the pool – might give me incentive to swim a bit faster too!

        • Mike Roy

          yep, they sell them at any local scuba shop… handy for those shower ideas, too!

  2. Larry Carter

    I do a lot of creative thinking while running. It’s like a portal in my mind opens up.

  3. Lorraine Marie Reguly

    That’s the great thing about being or getting inspired. It can happen anywhere, at any time, and when it happens, you have to write your ideas down AT THAT MOMENT if you can; you’ll forget them later!

  4. pd workman

    I like to listen to audiobooks while running or walking, but I also schedule times, particularly in the early morning, when I walk or run without anything playing. Just let my mind wander and see what happens.

  5. Mike Roy

    You’re right on, Jeff…when you change up anything routine, you’re actually changing your brain’s physiology. You’re literally making new neural connections. So any activity that gets you out of the everyday rut has, by default, the potential to make you more creative, and is handy for solving a problem or getting a new idea.

Submit a Comment

Share This