The Only Business Metric That Matters (with Jeremy Utley)

If you were to choose just one metric by which to measure your success, what would it be?

Revenue? Well, we all know that revenue can be a tricky KPI because it doesn’t say anything about profitability. If I make a million dollars while spending two million, it doesn’t really mean much.

Product shipped? Again, this doesn’t speak to the efficiency of my operation.

Today’s guest argues that for any organization, there’s only one metric that truly matters. It’s what he calls Idea Flow. His name is Jeremy Utley. As the Director of Executive Education at Stanford’s renowned d.school, his courses have been experienced by nearly a million students of innovation worldwide. On today’s show, he shares why Idea Flow is the one thing you should be paying attention to in your organization. 

Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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