How To Protect Your Idea Factory

If you want to do your best creative work, you must learn to protect your “idea factory”. This is the source of your deepest insights and value.

A few years ago, I came across the Walt Disney business model from 1957. I liked it so much that I found a copy, framed it, and put it on my wall.

The reason that I love this business model so much is because everything about it centers around the creative output of the film studio. I have taken to calling this the “idea factory”, because I think that’s the most appropriate phrase for it. Walt Disney recognized that all of the value that the company creates ultimately came down to its ability to protect its idea factory.

On today’s show, we’re going to talk about some ways that you identify and protect your own idea factory.

Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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