Emotion By Design (with former Nike CMO Greg Hoffman)

When you create, you likely aren’t doing it just for yourself. You are probably making things – whether a product, a message, a work of art, or even a strategy – for someone else. You create in order to get some kind of response from the person who experiences your work. An emotion.

This is especially true in the world of brand strategy. Your brand is not what you say it is, it’s the impression – the emotion – it generates in the person experiencing it. On this episode, former Nike CMO Greg Hoffman shares how you can craft strong, compelling creative work that resonates deeply with your audience. His new book is called Emotion by Design

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Todd Henry

Todd Henry

Positioning himself as an “arms dealer for the creative revolution”, Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.

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