Why Authenticity Is The Key To Making Your Work Resonate

It’s noisy. Not physically noisy, but culturally noisy.

Everyone is clamoring for attention, and clanging their gongs trying to win a few seconds of your precious time. Clickbait, shock tactics, and distractions are so commonplace that they are now used even by previously “credible” institutions. It’s tempting to follow suit and fall into these tactics with your own work. Don’t do it.

Harness The Power Of Your Authentic Voice

Don’t spend your life chasing a vapor. Don’t waste it bouncing from one comfortable place to another, hoping things work out in your favor. Commit to doing the difficult work of excavating, then utilizing your authentic voice. The journey is challenging and the hurdles are very real, but in the end you will point with pride to a body of work that represents you well. It begins now, in this moment.