One of the most significant complaints that I hear from creatives is that they feel “stuck.” They feel like much of their work is derivative and that they can’t seem to get new ideas moving. Over the past few years we’ve been working with various methods to help people and teams generate ideas more effectively and what we’ve realized is that the right ideas are almost always already there. They just need to be brought to the surface.
That’s why we’re very excited about the release of our first tool for creative pros - PIP. It’s a tool designed to help you think about a problem from multiple perspectives, generate lots of ideas and hone in on the best ones. It’s designed to be used by individuals in idea generation time, but can also be used by teams to structure their thought and explore new ways of approaching the problem.
We’re very excited about this. We think it’s going to free up a ton of brilliance. That’s our currency. [smile] Want to see how PIP works? Check it out. Or get a PIP (or two) here.
