It only takes one brilliant idea per day to change your life.

Seriously. Think about it. If you had only ONE brilliant idea every day this year how would that affect your work? How would it affect your personal creating? How would it affect your relationships? How would it affect your career trajectory? How would it affect your confidence and your opportunities?

But even though ideas are that critical to us, most of us spend very (VERY!) little time intentionally developing them. In fact, most people I talk with who have to create-on-demand everyday are fairly haphazard about idea generation. Maybe it's because ideas just come naturally to them with little effort, but often it's because of this:

Ideas represent burdens.

Every idea we have requires something of us. It requires some kind of action. It requires us to do something that will bring the idea to life. And often the burden of what will happen if and when we have a brilliant idea prevents us from trying to have them at all.

But that's not good. That's something less than what we're capable of. We're leaving great creative on the table.

I'm taking up the challenge to try to have one great idea every day this year. Even if some of them turn out to be really, really bad, I'm pretty confident that at least one out of three hundred and sixty-five HAS to be significant and life-changing in some way. That should make the effort worth it.

Does one brilliant idea per day seem within your reach? Do you think that's a reasonable goal?